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Publications

Professor Xiao Ma’s research publications, by year, with a link to each one.

In the Chartered ABS Academic Journal Guide

  • 9

    ABS-rated publications across CBIT: 1 × 4* and 8 × 3*

    CBIT, as at Sep 2026

Source: CBIT figures registry v1.8 (1 October 2026). Figures and sources

All publications, by year

Each citation links to the publication by its DOI, with its ABS rating where it has one: since CBIT was founded in April 2022 first, then our team’s earlier publications.

Since CBIT was founded (April 2022)

2024: publications

  1. Lu, F., Ma, X., Lyu, R. and Gao, H. (2024). Founder CEOs’ Traditional Value Imprint and Green Innovation in Family Firms. Academy of Management Proceedings (Academy of Management Annual Meeting 2024, Chicago), 2024(1), 19712 (abstract).

    doi:10.5465/amproc.2024.19712abstract Conference

  2. Cao, D., Meadows, M. and Ma, X. (2024). Thinking fast and slow: a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet. European Journal of Marketing, 58(1), pp. 342-368.

    doi:10.1108/EJM-01-2022-0046 ABS 3 Journal

  3. Gillani, F., Chatha, K.A., Jajja, S.S., Cao, D. and Ma, X. (2024). Unpacking Digital Transformation: Identifying key enablers, transition stages and digital archetypes. Technological Forecasting and Social Change, 203, 123335.

    doi:10.1016/j.techfore.2024.123335 ABS 3 Journal

2023: publications

  1. Gillani, F., Cao, D. and Ma, X. (2023). Making beef farming supply chains sustainable: unearthing the role of cognitive digital twins. British Academy of Management Conference 2023 (BAM2023).

    Conference

  2. Yuan, H., Boakes, M., Ma, X., Cao, D. and Li, S. (2023). Visualising Personal Data Flows: Insights from a Case Study of Booking.com. Intelligent Information Systems: CAiSE Forum 2023, Zaragoza, Spain, 12-16 June 2023, Proceedings. Lecture Notes in Business Information Processing (Springer), pp. 52-60.

    doi:10.1007/978-3-031-34674-3_7 Conference

Before CBIT: our team’s earlier publications

CBIT was founded at Nottingham Business School in April 2022. The work below was completed before then by members of today’s CBIT team, at their previous institutions.

2021: publications

  1. Zhao, R., Bal, J. and Ma, X. (2021). Creating Lean and Agile Supply Chains with Blockchain. Proceedings of the 2021 3rd International Conference on Blockchain Technology (ICBCT '21), ACM, pp. 135-146.

    doi:10.1145/3460537.3460558 Conference Before CBIT

  2. Wieringa, J., Kannan, P.K., Ma, X., Reutterer, T., Risselada, H. and Skiera, B. (2021). Data analytics in a privacy-concerned world. Journal of Business Research, 122, pp. 915-925.

    doi:10.1016/j.jbusres.2019.05.005 ABS 3 Journal Before CBIT

  3. Miao, Y., Lin, Z., Ma, X., Ding, G. and Han, J. (2021). Learning Transformation-Invariant Local Descriptors With Low-Coupling Binary Codes. IEEE Transactions on Image Processing, 30, pp. 7554-7566.

    doi:10.1109/TIP.2021.3106805 Journal Before CBIT

2019: publications

  1. Guo, Y., Lin, S., Ma, X., Bal, J. and Li, C.-T. (2019). Homogeneous Feature Transfer and Heterogeneous Location Fine-Tuning for Cross-City Property Appraisal Framework. Data Mining: 16th Australasian Conference, AusDM 2018, Bathurst, NSW, Australia, 28-30 November 2018, Revised Selected Papers. Communications in Computer and Information Science (Springer), pp. 161-174.

    doi:10.1007/978-981-13-6661-1_13 Conference Before CBIT

2018: publications

  1. Ng, I.C.L., Wakenshaw, S.Y.L., Dhamotharan, L., Ma, X., Tasker, P., Maull, R., Crowcroft, J. and Parry, G. (2018). Response to Centre for Data Ethics and Innovation consultation. HAT Community Foundation.

    The publisher’s page: Response to Centre for Data Ethics and Innovation consultation Report Before CBIT

2017: publications

  1. Ma, X., Wakenshaw, S.Y.L., Issa, A. and Bal, J. (2017). Co-creation in service assemblages for service innovation: an empirical investigation. WMG Service Systems Research Group Working Paper Series, 01/17. Coventry: Warwick Manufacturing Group.

    Report Before CBIT

  2. Ng, I.C.L., Wakenshaw, S.Y.L. and Ma, X. (2017). Creating a primary market for personal data: exchange in an era of IoT: the HAT. International Research Symposium on Service Excellence in Management (QUIS), Porto, Portugal, 12-15 June 2017.

    Conference Before CBIT

  3. Wakenshaw, S.Y.L., Dhamotharan, L., Ignatius, J., Ng, I.C.L., Ma, X., Chen, D. and Maple, C. (2017). Privacy, vulnerability, and willingness to share: an empirical investigation using latent growth curve model. Data for Policy Conference, London, UK, 6-7 September 2017.

    Conference Before CBIT

  4. Ng, I.C.L., Holtby, J., Ma, X., Aucinas, A. and Tasker, P. (2017). White paper on digital dependency: the need for a personal data exchange infrastructure. WMG Service Systems Research Group Working Paper Series, 02/17. Coventry: Warwick Manufacturing Group.

    Report Before CBIT

2016: publications

  1. Ma, X., Bal, J., Wakenshaw, S.Y.L. and Issa, A. (2016). Co-creation of value in service assemblage & service innovation. 25th Annual Frontiers in Service Conference, Bergen, Norway, 23-26 June 2016.

    Conference Before CBIT

  2. Wakenshaw, S.Y.L. and Ma, X. (2016). Consumer relationships in service systems. 5th Forum on Markets and Marketing, Venice, Italy, 13-16 June 2016 (Conference Proceedings).

    Conference Before CBIT

  3. Dixon, M., Ng, I.C.L., Wakenshaw, S.Y.L. and Ma, X. (2016). Control and trusts mechanisms in addressing vulnerability for the design of business and economic models. 2016 Annual Meeting of the Decision Sciences Institute, Austin, Texas, USA, 19-22 November 2016.

    Conference Before CBIT

  4. Wakenshaw, S.Y.L. and Ma, X. (2016). Social representations of value: an empirical investigation. 10th International Workshop on Value Modeling and Business Ontologies, Trento, Italy, 10-11 March 2016.

    Conference Before CBIT

2015: publications

  1. Ma, X., Fan, N., He, Z. and Yang, W. (2015). Real-Time Affine Tracking Using Re-located Lucas-Kanade Algorithm. 2015 Third International Conference on Robot, Vision and Signal Processing (RVSP), IEEE, pp. 35-38.

    doi:10.1109/RVSP.2015.17 Conference Before CBIT

  2. Wakenshaw, S.Y.L., Ma, X. and Ng, I.C.L. (2015). Serving contexts in a value creating ecosystem. 14th International Research Symposium on Service Excellence in Management (QUIS14), Shanghai, China, 18-21 June 2015.

    Conference Before CBIT

  3. Ma, X., Wakenshaw, S.Y.L. and Ng, I.C.L. (2015). Towards an ecosystem of digital services: an empirical study on Internet of Things and Sensor as a Service. 24th Annual Frontiers in Service Conference, San Jose, California, USA, 9-12 July 2015.

    Conference Before CBIT

  4. Fan, N., Ma, X., He, Z. and Yang, W.-G. (2015). Visual Tracking via Local Sparse Correlation Filters. 2015 Third International Conference on Robot, Vision and Signal Processing (RVSP), IEEE, pp. 27-30.

    doi:10.1109/RVSP.2015.15 Conference Before CBIT

2014: publications

  1. Bal, J., Issa, A. and Ma, X. (2014). Orchestrating New Markets Using Cloud Services. Collaborative Systems for Smart Networked Environments: 15th IFIP WG 5.5 Working Conference on Virtual Enterprises (PRO-VE 2014), Amsterdam, 6-8 October 2014. IFIP Advances in Information and Communication Technology (Springer), 434, pp. 161-168.

    doi:10.1007/978-3-662-44745-1_16 Conference Before CBIT

  2. Ma, X., Bal, J. and Issa, A. (2014). Using ontology engineering for understanding needs and allocating resources in web-based industrial virtual collaboration systems. WMG Service Systems Research Group Working Paper Series, 01/14. Coventry: Warwick Manufacturing Group.

    Report Before CBIT

2009: publications

  1. Ma, X. and Bal, J. (2009). Semantic industrial categorisation based on search engine index. Proceedings of the 2009 International Conference on Information & Knowledge Engineering (IKE'09), Las Vegas, Nevada, USA, 13-16 July 2009.

    Conference Before CBIT

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